Do you miss Flash as much as I don’t?
Posted: April 30th, 2010 | Author: Foamcow | Filed under: Drunken Ranting, Social Comment, Web Design | Tags: adobe, apple, flash, ipad, iphone, pressrelease | 1 Comment »
This week has seen the argument between Apple and Adobe regarding the absence of Flash from the former’s mobile devices take another step towards a public cage fight between Apple’s Steve Jobs and Adobe’s CEO, Shantanu Narayen. In a press release from Cupertino, Jobs outlines the rationale behind Apple’s decision to keep Adobe’s flagship product away from iPhones and iPads – thus cruelly preventing their owners from enjoying the oodles of top quality Flash content that apparently, in the words of Adobe themselves, “makes up most of the web”.
Well, to be perfectly honest, who actually gives a monkey’s?
No, really. Do you own an iPhone or iPad? Do you actually miss being able to access Flash content?
I own an iPhone and I really couldn’t care less. There is nothing that Flash has delivered to me in the last *cough* years that I can’t live without. In fact, I, like many other web professionals would prefer not to live in a web where Flash is the ubiquitous means for delivering animated “rich” content. I don’t go as far as blocking it with a browser add-on, but I certainly filter it subconciously from my browsing experience.
Actually, I tell a lie. I have recently discovered a must have piece of Flash content – Farmville. Then again the last time I logged in, about 3 weeks ago now I think, I simply dug my farm plots to spell the word “crap” then logged out again. Yeah, I couldn’t have done that without Flash.
In the face of fairness, after all some people do seem to care, perhaps Apple should give customers a choice to install Flash or not. That would be fair wouldn’t it? Personally, I would say “yes, customers should have a choice to suffer at the hands of Flash or not”.
But consider the underlying reason for keeping Flash from marching in the iParade – that of protecting the user experience – it makes sense just to exclude it all together. Why? Because Apple make products for “normal” people, not geeks. These “normals” quite possibly have no idea what Flash is, let alone a plugin. They just want to press a button and go. If Flash was included on iProducts it would need to be “on” by default and so subject the victim user to the performance issues, shortened battery life and instability that have all been well documented by other sources.
Flash just doesn’t fit with Apple’s paradigm of “It just works”.
So where do Adobe go from here? For one, they could fix Flash. Why they don’t do this is really puzzling me. Though in reality I think the iBoat left the iHarbour a long time ago and they are not iInvited on the iTrip. Even if Flash was perfect, I think Apple would resist including it – then again, if it was a better product then perhaps Apple’s and Job’s interests would not be in competeing technologies.
I won’t go into “openness” here. Enough people are arguing about that. At the end of the day Flash is proprietary, inefficient and, on the whole, unnecessary. It is irrelevant. We don’t need it anymore.
