Rumblings from the keyboard of Pete Eveleigh,
a web designer and developer based in Gloucester, UK

iPhone 3G owners – you have nothing to complain about!

Posted: June 9th, 2009 | Author: | Filed under: Drunken Ranting, General, Social Comment | | 10 Comments »

Apple realeased the “new” iPhone 3GS last night. It’s faster, much faster apparently, has a few more nice features and looks like it will keep Apple and the iPhone at the cutting edge of mobile telecommunications.

But what’s this? If you have an iPhone 3G (still available alongside the newer version incidentally) you have to PAY to upgrade! WTF! Pay? The cheek!

I’ve seen and heard many, many (many) iPhone 3G owners complaining that they can’t get a free upgrade to the iPhone 3GS. People have started petitions online and are calling for O2 to give them upgrades.

OK. Firstly, I feel your pain and if I was on the other side of the fence I’d probably be miffed too but 3G iPhone owners – you have really have very little to complain about.

I’d also like to say that I’m no fan of O2 – of the fact the iPhone was only available on O2 was probably the biggest influence in me not grabbing one the day they hit the streets.

Why the fuck should they do that? Look at the simple facts…

1. You signed an 18 month contract.
O2 subsidised the purchase of your phone for the express reason that they have you by the short and curlies for 18 months. Why do you think a PAYG iPhone costs so much more? Part of your monthly charge is paying for the handset.

Why should O2 be compelled to give you an upgrade – at their expense – when Apple release a new model. I’m no fan of O2 but it’s simple business sense surely? The whole business model is to get people on a contract. It’s not just phone networks either. Sky, Virgin, Magazine publishers etc. all love the contract/subscription model because it guarantees cash flow and looks great on their books.

If you defaulted on your contract and didn’t pay do you think O2 would let you keep the phone? It may be a surprise to you but it’s not YOUR phone. It belongs to O2 and they are leasing it to you.

In fact, you CAN upgrade. You just have to complete your contract first. i.e. pay for the handset you are borrowing from O2. Once you’ve done that you owe them nothing and can do as you wish.

But, I hear the cries now, the upgrade from 1st to 2nd Gen iPhone was free!
Ahh, say I, but the 1st Gen iPhone wasn’t subsidised. You had already paid for the thing outright.

I think part of the problem, and the reason I initially resisted getting an iPhone, is the 18 month contract. It’s too long to be tied in when you consider Moore’s Law.

2. You’ve got a bloody good phone

At the end of the day the “old” iPhone hasn’t been retired. There is still life in it. It’s a bloody good, no, it’s the BEST mobile phone on the market. You know that, it’s why you bought one.
Yes, it would be lovely to have the new features but your current handset is far from obsolete. If you REALLY want the 3GS you’re just going to have to pay up to get out of your current contract and take out a new one.

But then what happens when the iPhone 3GSX comes out in 12 months? Oh noes!

3. Tethering
Oooh. Tethering. What? I have to PAY for this?
Er, yes you do… and here’s why.
Again, why should O2 pay for your internet connection? OK 3G isn’t going to give you the speeds of your home broadband connection but not everyone has a 10/20Mbit home connection. The majority of (the UK at least) make do with 2/4/8Mbit connections. I’m sure that if they also owned a contract iPhone and could hook their computer up to use that to access the net they would consider ditching the extra expense of paying for home broadband.

Also, O2 offer “broadband dongles” to let you use their 3G network to access the internet via your laptop. It’s no different really except your dongle costs a lot more. So why should they let you use the network for free simply because you also access it with your iPhone (again, you’ve paid for this in your monthly subs)?

Consider this. While using your iPhone “normally” you will probably download a bit of data over the net, send some emails… nothing heavy. Now if you could hook your laptop up to it a whole new usage pattern emerges. Your use of the network becomes much heavier. Consequently O2 need to invest more in their network to meet the increased demand (yeah, of course they would do that haha). Someone, somewhere pays for this.

Fair enough, I tend to agree that £15 for 30 days usage is a little bit rich but you can buy 30 days at a time. Besides, look at how much contract mobile broadband costs with O2.

That’s a snip under £30 a MONTH for 10Gb data. I may be wrong but with iPhone you get unlimited data transfer don’t you? For £15 and NO contract – you can buy the tethering when you need it in 30 day lumps. Oh, AND if you only want 1 month’s access you have to buy the modem for another £58.

Sounds like you’re getting a bargain with the iPhone’s £15 tethering charge.

I’d also question how many people actually NEED to tether their laptop to their phone. Yes, it’s undoutably useful but I bet if you couldn’t do it you wouldn’t miss it. It’s the new feature bug. Just because it’s there doesn’t mean you, personally, actually have a need for it 24/7. As far as I can see there is very little reason to tether. I for one can only think of rare instances when I’d really, really need it so I’d pay the £15 for the privilege.

For all our high-tech gadgetry we don’t live in the Star Trek universe where there is no need for money and we share everything. Shit costs money. Someone, you, me, whoever has to pay and it sure as hell won’t be a warm hearted philanthropic mobile carrier or silicon valley based tech firm.

So existing iPhone 3G owners, don’t feel hard done by because you are actually quite lucky. Enjoy the remaining time on your contract safe in the knowledge you are lucky enough to have a bloody amazing bit of tech nestling against your nuts (or female equivelant – cos their different right?).

+++ STOP PRESS  – O2 Executive’s contact details +++

For those of you who are amongst the disgruntled, you may be interested in the following contact info:

Simon Lloyd,
O2′s Head of Media Relations
tel: 01753 628 335
email: simon.lloyd@O2.com

Richard Poston,
O2′s Director of Corporate Affairs
tel: 01753 628039
email: richard.poston@O2.com


10 Comments on “iPhone 3G owners – you have nothing to complain about!”

  1. 1 JohnONolan said at 11:33 am on June 9th, 2009:

    This summarises my opinion on the matter: http://bit.ly/11qXQA

  2. 2 Rowan Evenstar said at 11:42 am on June 9th, 2009:

    Brilliant article. Exactly my thoughts and put in such a great way. Its the same with other phones, i don’t understand why people are complaining.

    ps id like some Sahring buttons like Twitter, Digg and Facebook to spread this around the interwebs better

  3. 3 Pete Morley said at 11:44 am on June 9th, 2009:

    Finally, someone speaking sense on the internet. I can see O2 losing a lot of sales with a 12 month contract, as the costs of the handset would be spread over a shorter period. I’ve had my 3G now for about 3 months and I’m more than happy with it. It’s a well known fact that Apple like to update the tech in their products as it becomes cheaper to keep things at the same price point. A new iPhone has also been on the cards for a while now. It’s lunacy to think that service providers will offer a free upgrade on a £250+ product, simply because their consumers couldn’t wait a couple of months for their new toy.

  4. 4 Chris Mahon said at 11:45 am on June 9th, 2009:

    Nice ;)

  5. 5 Foamcow said at 11:46 am on June 9th, 2009:

    @John O’Nolan That’s actually a pretty good article and presents the other side of the coin well.
    I stand corrected on the tethering costs. I was under the impression it was £15 (ish) flat rate and not the same rate as O2′s standard offering. I still think it’s fair though.

    PR is another matter. Of course O2 would have done better to include tethering and offer further subsidised upgrades. Apple would do better cutting the cost of the iPhone and giving a Macbook away with each one. But they don’t because they don’t need to and it doesn’t make good econimic sense anyway.

    @Pete Morley Shit. I’d hate to be thought of as speaking sense.

    @Rowan Evenstar Sharing buttons.. yes. Good idea. I’ll get around to adding those.
    I guess I just never though anyone would want to digg or “facebook” what I had to say :)
    What a fantastic name by the way.

  6. 6 Aaron Russell said at 11:59 am on June 9th, 2009:

    I’m pretty much in agreeance with you. Don’t think iPhone users have got any reason to moan. Not that I’m a fan of o2 or any mobile company – they’re all money grabbing bast*rds.

    However a contract is a contract and if you don’t like it don’t sign it. I’m sure most people wouldn’t like it if a client was trying to get out of one of their contracts for free.

    I do think the argument in that TechRadar article about timing makes sense though. No one will want another 18 month contract in early 2010 knowing that iPhone 4.0 is just round the corner.

  7. 7 Rob Mason said at 12:32 pm on June 9th, 2009:

    Don’t see what the bitching is about. Surely there’s more important things to worry about than the latest geeky must-have?

  8. 8 Nathan Beck said at 2:13 pm on June 9th, 2009:

    Very true mate! I’d be happy to sign up to another 18 month contract and get a free upgrade though, even if I have to wait till my current term ends.

    I love the iPhone, it’s an essential tool for everyday use and as important, if not more important than my wallet. So I can’t complain about what I’ve got, and it’s just human greedy nature to want more and more. If Apple hadn’t announced a new iPhone at all we’d still be merrily going along, still bragging about our year old phones that are still the best thing on the market.

    Whoopah!

  9. 9 Clinton Montague said at 3:07 pm on June 9th, 2009:

    I couldn’t agree more – I’ve been getting quite angry with all of the “I want a free upgrade because I’m special because I have an iPhone” on twitter. Infact as I posted – http://twitter.com/iblamefish/status/2087662435

  10. 10 Adam said at 1:18 pm on July 8th, 2009:

    I’m one of these suckers that signed up with O2… only thing I disagree with is that iPhone is ‘great’ phone. IMHO is is quite rubbish.

    The UI is nice and kept me amused for a while, but then I started missing some really simple features that my Palm Treo used to have.

    Bottom line – iPhone is a great toy, but if you are after a smartphone/personal organiser you will not find it all that great.

    I’m putting my hopes on the Palm Pre. My life was good with the Treo (may it R.I.P). Now I’m back to using a paper diary to keep track of my todo’s.


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