The “Power” of online advertising – does it have any?
Posted: May 15th, 2009 | Author: Foamcow | Filed under: Web Design | | 2 Comments »
I sure I’m not alone in getting annoyed by online advertising. I can tolerate the unobtrusive ads such as Adwords, perhaps even a discrete banner ad but increasingly I’m seeing pages plastered with irritating, animated flash ads.
The worst culprits have pages who’s content is all but obliterated by a plethora of fading, folding and otherwise flapping animations all vying to grab my attention so I grab their product. I never have, nor do I think I ever will.
Yes, I could take steps to block these annoyances, but since I work in marketing I can understand the reasoning behind placing ads and I have nothing against online advertising per se. Besides, why should I!
So, my question to you is this; “have you ever bought anything after seeing, and following an online animated ad?”
Please direct your friends to this post. I’d really like to get a reasonable sample size
No, never have. I do purchase stuff online but I never have done so because of an advert. To my knowledge, I haven’t even had my awareness of a product/service raised by Internet advertising, either. I just tend to mentally filter it out when visiting a web page.
Also, those adverts that obscure the page and make you click and “x” before they’ll go away are a great way of making sure I never actually read the web page in question and go elsewhere for my information. It’s tacky, unprofessional and a very poor practice, IMHO.
R
I have to admit that I have bought items as a result of adverts on a website – some not so good and some that have really helped.
The multi rotating images do annoy me and I don’t tend to have the patience to sit through the sequence but static adds get a casual glance and if something catches my eye I’ll follow through on it.